What are the potential consequences for a Crave Cookies franchisee's second infraction of carrying non-approved menu items?

According to Crave Cookies' 2025 Franchise Disclosure Document, the consequences for a second offense are determined by the severity of the infraction. The FDD outlines potential penalties for a second offense, which include an official warning and mandatory review meeting for a mild infraction. A moderate infraction could result in a fine or suspension of certain privileges, and may require mandatory training which could be online, virtual, or in-person. A severe infraction results in an immediate fine and a mandatory meeting with corporate within 24 hours.

This means that if a Crave Cookies franchisee violates the menu requirements a second time, the penalties will depend on how serious Crave Cookies Franchising deems the violation. It is important to note that the penalties can escalate quickly, and severe infractions can lead to significant financial consequences and mandatory meetings with corporate.

Prospective franchisees should carefully review the Operations Manual to understand what constitutes a mild, moderate, or severe infraction. Understanding these classifications will help franchisees avoid repeat offenses and the associated penalties. Franchisees should also maintain open communication with Crave Cookies Franchising to ensure compliance with all menu requirements and to address any concerns promptly.

It is also important to note that Article 7.4 of the franchise agreement states that the franchisee must offer all menu items, beverages, and other products and services, and only those menu items, beverages, and other products and services, from time to time prescribed by Crave Cookies Franchising, LLC in the Manual or otherwise in writing.