What is the penalty for a Crave Cookies franchisee's third infraction of failing to follow the sales script?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
ranchising, LLC will define specific, egregious violations that warrant immediate termination.
- B. Due Process: Crave Cookies Franchising, LLC will ensure a fair process is followed, including providing written notice and an opportunity for the franchisee to respond.
- C. Support for Transition: Crave Cookies Franchising, LLC will offer guidance and support to minimize disruption during the transition period.
**Section 6. INFRACTIONS FOR EACH CATE
Source: Item 23 — RECEIPTS (FDD pages 47–194)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, the penalty for a third infraction of failing to follow the sales script is a $100 fine and the submission of a comprehensive improvement plan. This falls under the category of a mild infraction, which are defined as minor issues that don't significantly impact the brand or customer experience but still need to be addressed.
This policy highlights Crave Cookies' focus on maintaining brand consistency and quality across all franchise locations. By implementing a progressive disciplinary approach, Crave Cookies aims to correct minor issues before they escalate into more significant problems. The initial infractions serve as a warning and opportunity for franchisees to improve their adherence to the sales script, with the fine acting as a stronger deterrent for repeated offenses.
For a prospective Crave Cookies franchisee, this means understanding and adhering to the brand's sales script is crucial. Franchisees should ensure their staff are properly trained and regularly monitored to avoid these infractions. The cost of $100 may seem minor, but the requirement to submit a comprehensive improvement plan could involve additional time and resources to develop and implement, making prevention the best approach.
It's also important to note that the FDD outlines different categories of infractions (mild, moderate, and severe), each with its own set of penalties. Franchisees should familiarize themselves with all the potential violations and their associated consequences to ensure compliance and avoid potential fines or other disciplinary actions.