Is Crave Cookies obligated to approve a franchisee's request to relocate their business?

According to Crave Cookies' 2025 Franchise Disclosure Document, franchisees do not have the right to independently relocate their business, and Crave Cookies has no obligation to approve any request for relocation. However, Crave Cookies' policy is to consider relocation requests on a case-by-case basis.

Crave Cookies will consider factors such as changes in demographics, the profitability of the current business, or the loss of the premises due to circumstances beyond the franchisee's control. This means that while relocation is not guaranteed, Crave Cookies may be willing to work with franchisees facing specific hardships or market changes.

This policy is fairly typical in the franchise industry, as franchisors generally want to maintain control over brand consistency and market strategy. A franchisee should carefully consider the initial location and its long-term potential, as relocation is not a guaranteed option if the business underperforms or market conditions change. It would be prudent for a prospective franchisee to discuss potential relocation scenarios with Crave Cookies during their due diligence to better understand the franchisor's flexibility and expectations.