What was the net change in total Crave Cookies outlets during 2024?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the net change in total outlets during 2024 was an increase of 15 locations. At the start of 2024, Crave Cookies had 22 total outlets, which grew to 37 by the end of the year. This growth includes both franchised and company-owned stores.
Specifically, the number of franchised Crave Cookies locations increased by 14, from 21 at the beginning of 2024 to 35 by the end of the year. During the same period, company-owned locations saw a net increase of 1, growing from 1 to 2 stores.
For a prospective franchisee, this indicates a period of growth for Crave Cookies. It's important to note that past performance does not guarantee future results, but the data suggests that Crave Cookies was actively expanding its footprint during 2024. A potential franchisee should investigate the reasons behind this growth and whether it is sustainable.
It would be prudent for a potential franchisee to inquire about the specific locations of these new outlets, their performance, and the overall growth strategy of Crave Cookies to assess the brand's potential in their target market.