What was the net change in the total number of Crave Cookies outlets in 2024?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the net change in the total number of outlets during 2024 was an increase of 15. This is calculated from a starting point of 22 outlets at the beginning of the year, growing to 37 outlets by the end of 2024. This growth includes both franchised and company-owned locations.
Specifically, the number of franchised Crave Cookies locations increased by 14 during 2024, from 21 to 35. Additionally, the number of company-owned locations increased by 1, moving from 1 to 2. This indicates that the majority of growth in 2024 came from franchised locations, but the company also expanded its own operations.
For a prospective franchisee, this information suggests a healthy expansion rate for Crave Cookies. The increase in both franchised and company-owned stores could be interpreted as a positive sign, indicating the brand's growing popularity and the franchisor's confidence in the business model. However, potential franchisees should investigate further to understand the reasons behind the changes in specific states and the overall growth strategy of Crave Cookies.