What was the net change in the number of franchised Crave Cookies outlets during 2022?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, the net change in the number of franchised outlets during 2022 was an increase of 8 locations. At the start of 2022, there were zero franchised Crave Cookies outlets. By the end of 2022, this number had grown to 8.
This indicates a significant expansion of the Crave Cookies franchise system during that year. For a prospective franchisee, this rapid growth could be seen as a positive sign, suggesting increasing brand recognition and market demand. However, it's also important to investigate whether this growth was sustainable and if the new outlets performed well.
It would be prudent for potential franchisees to inquire about the performance metrics of these new outlets opened in 2022. Understanding their average revenue, profitability, and customer satisfaction rates would provide a more comprehensive picture of the franchise's health and potential for success. Additionally, it would be beneficial to understand what support and training Crave Cookies provides to new franchisees to ensure their success.