What was the net change in the number of company-owned Crave Cookies outlets during the year 2024?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Table 1 Systemwide Outlet Summary For Years 2021 to 2024
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2024 was an increase of 1. At the start of 2024, Crave Cookies had 1 company-owned outlet. By the end of 2024, they had 2 company-owned outlets. This indicates a modest expansion of company-operated stores during that year.
For a prospective franchisee, this information provides insight into Crave Cookies's corporate growth strategy. The fact that the company increased its company-owned store count, albeit by a small amount, could suggest a commitment to both franchising and corporate-owned locations. This might be viewed positively, as it shows the franchisor has 'skin in the game' and directly experiences the challenges and rewards of operating a Crave Cookies outlet.
It's important to note that while the overall net change was 1, the table also provides details on how this change occurred. In Utah during 2024, Crave Cookies reacquired 1 outlet from a franchisee, and ended the year with 2 outlets. This level of detail can help potential franchisees understand the dynamics within the Crave Cookies system, including how the company manages its existing locations and its relationship with franchisees.