What was the net change in the number of company-owned Crave Cookies outlets during 2023?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Table 1 Systemwide Outlet Summary For Years 2021 to 2024
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the net change in the number of company-owned outlets during 2023 was 0. This means that the number of company-owned Crave Cookies locations remained the same throughout the year.
Specifically, the FDD indicates that Crave Cookies started 2023 with 1 company-owned outlet and ended the year with 1 company-owned outlet. This detail is important for prospective franchisees to understand the company's growth strategy, as it shows the relative emphasis on franchising versus corporate ownership.
A stable number of company-owned stores, as reflected by the '0' net change, could suggest a focus on supporting and expanding the franchise network rather than aggressively growing the corporate store footprint. Franchisees may want to inquire about the reasons behind this strategy and whether there are plans to increase the number of company-owned stores in the future.