What was the net change in company-owned Crave Cookies outlets during 2024?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Table 1 Systemwide Outlet Summary For Years 2021 to 2024
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the net change in company-owned outlets during 2024 was an increase of 1. Specifically, Crave Cookies started 2024 with 1 company-owned outlet and ended the year with 2.
This indicates a modest expansion of company-owned stores, which could be a positive sign for prospective franchisees. Company-owned stores can serve as models for franchisees and allow Crave Cookies to test new products or strategies before implementing them across the franchise system.
It's worth noting that while the overall number of company-owned stores is small, the fact that it increased suggests a potential strategic decision by Crave Cookies to invest in and operate their own locations alongside franchised ones. This could provide additional revenue streams and greater control over brand standards.