How much did Crave Cookies collect in initial franchise fees during 2022?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
For the franchise fees, the Company has determined that the services they provide in exchange for upfront franchise fees, which primarily relate to pre-opening training and other services, are individually distinct from the ongoing services they provide to their franchisees. As a result, these pre-opening are recognized upon the franchise opening, and completion of the related training. The pre-opening fees that are recognized upon the franchise opening are generally approximately 80% of the initial franchise fee. The remaining portion of the upfront franchise fees are recognized as revenue over the expected life of the franchise agreement, which is generally 10 years. If a franchise location closes before this estimated 10-year life, the Company recognizes the remaining unearned revenue and deferred costs into income at the time the location closes. Revenues for these upfront franchise fees are recognized on a straight-line basis, which is consistent with the franchisee's right to use and benefit from the intellectual property. Franchise fees that are collected prior to the location opening are considered contract liabilities (also known as deferred revenue) and are recognized as income when the franchise location opens.
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 47)
What This Means (2025 FDD)
Based on the 2025 Crave Cookies Franchise Disclosure Document, the document does not explicitly state the total amount of initial franchise fees collected by Crave Cookies during 2022. However, the FDD does provide information on how Crave Cookies recognizes revenue from franchise fees.
The FDD states that Crave Cookies recognizes approximately 80% of the initial franchise fee upon the opening of a franchise and the completion of related training. The remaining 20% of the initial franchise fee is recognized as revenue over the expected 10-year life of the franchise agreement. Franchise fees collected before a location opens are considered contract liabilities (deferred revenue) and are recognized as income when the franchise location opens.
To determine the total initial franchise fees collected in 2022, a prospective franchisee should ask Crave Cookies for their audited financial statements or request a specific breakdown of initial franchise fee revenue recognized during that period. This information would provide a clearer picture of the company's financial performance and revenue streams related to franchise fees.