What was the minimum trade-area population density required for a Crave Cookies outlet to be included in the financial performance projection data set?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
the risk of not doing as well.
I. Bases for Projection
Section 1. Data Selection Bases. This projection is based on first-year gross sales of franchised outlets which:
- A. Completed their first twelve consecutive months of operation between 5 December 2024 and 5 May 2025,
- B. Operated under the same ownership for that entire period, and
- C. Occupied trade areas with a population density of at least 1,700 persons per square mile.
Section 2. Data Selection Process. Between 5 December 2024 and 5 May 2025, 10 franchised outlets finished their first year of operation. Of these 10 outlets:
- A. Six (6) outlets met every criterion above and are therefore included in the data set that supports this projection.
- B. Three (3) outlets were excluded because they changed ownership during their first year.
- C.
Source: Item 19 — FINANCIAL PERFORMANCE PROJECTION (FDD pages 38–40)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the financial performance projection is based on data from franchised outlets that meet specific criteria, including a minimum trade-area population density. To be included in the data set, an outlet had to occupy a trade area with a population density of at least 1,700 persons per square mile. This requirement ensures that the financial performance data used for the projection comes from outlets operating in areas with sufficient population to support the business.
For a prospective Crave Cookies franchisee, this means that the projected gross sales figures are most relevant if they plan to operate in an area with a similar population density. The FDD explicitly states that securing a site with a comparable population density is one of the key assumptions underlying the financial projection. If a franchisee chooses a location with a significantly lower population density, their actual sales may differ substantially from the projected figures.
Notably, one outlet was excluded from the data set because its trade-area population density was below the 1,700 persons per square mile threshold. This highlights the importance Crave Cookies places on population density as a factor influencing sales performance. Franchisees should carefully consider the population density of their potential locations and compare it to the criteria used in the financial projection to assess the potential for their outlet to achieve similar results.
Crave Cookies also advises that outlets in low-density rural areas may experience different sales patterns, further emphasizing the impact of location characteristics on financial performance. Prospective franchisees should conduct thorough market research to evaluate the population density and other relevant demographic factors in their target area before making a final investment decision.