What are the meeting attendance requirements for the Principal Executive of a Crave Cookies franchise?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.20 Meetings. The Principal Executive shall use reasonable efforts to attend all in-person meetings and remote meetings (such as telephone conference calls) that Crave Cookies Franchising requires, including any national or regional brand conventions.
Franchisee shall not permit the Principal Executive to fail to attend more than three consecutive required meetings.
Source: Item 15 — OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS (FDD page 33)
What This Means (2025 FDD)
According to the 2025 Crave Cookies Franchise Disclosure Document, the Principal Executive of a Crave Cookies franchise is expected to attend all required in-person and remote meetings, including national or regional brand conventions. The FDD emphasizes the importance of the Principal Executive's presence at these meetings.
While Crave Cookies requires the Principal Executive to attend meetings, there is some flexibility. The franchisee is not allowed to let the Principal Executive miss more than three required meetings in a row. This indicates that while attendance is strongly encouraged, occasional absences are permitted.
This requirement ensures that the Principal Executive stays informed about the Crave Cookies system, any changes to operations, and overall brand strategy. It also provides a platform for networking and collaboration with other franchisees and the franchisor. For a prospective franchisee, this means they or their designated Principal Executive must be prepared to dedicate time to attend these meetings to remain compliant with the franchise agreement.