How many total Crave Cookies outlets were operating at the start of 2023?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, at the start of 2023, there were a total of 9 Crave Cookies outlets operating. This number includes both franchised and company-owned outlets. Specifically, there were 8 franchised outlets and 1 company-owned outlet open at the beginning of 2023.
For a prospective franchisee, this indicates the size and growth stage of the Crave Cookies system. Knowing the number of existing outlets can help in assessing brand recognition and market penetration in different areas. It also provides a baseline for evaluating the growth trajectory of the franchise over recent years.
It's important to note that while the total number of outlets provides a general overview, further analysis of outlet performance, location, and market demographics would be beneficial. Additionally, understanding the rate of new store openings and closures can offer insights into the stability and success of the Crave Cookies franchise system.