How many Crave Cookies outlets were at the start of 2024?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, at the beginning of 2024, there were a total of 22 Crave Cookies outlets. This total includes both franchised and company-owned stores. Specifically, there were 21 franchised outlets and 1 company-owned outlet at the start of 2024.
For a prospective franchisee, this indicates the size and composition of the Crave Cookies system at that time. It shows the relative proportion of franchised versus company-owned locations, which can provide insights into the company's franchising strategy.
Tracking the growth in outlet numbers from year to year, as presented in the table, can help potential franchisees assess the brand's expansion trajectory and stability. The numbers suggest steady growth in both franchised and company-owned locations, which may be viewed positively. However, franchisees should also investigate the reasons behind any closures or non-renewals to get a complete picture.