How many Crave Cookies franchised outlets were operating at the start of 2023?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, there were 8 franchised outlets operating at the start of 2023. This information is based on the table outlining the status of franchised outlets from 2021 to 2024. The table also shows that Crave Cookies had no franchised locations at the start of 2021 and 2022.
For a prospective franchisee, this indicates a relatively new franchise system with rapid growth. The number of franchised outlets increased from 8 at the beginning of 2023 to 21 by the end of the year, and then to 35 by the end of 2024. This growth trend could be seen as a positive sign, suggesting increasing brand recognition and franchisee interest.
However, it's important to consider that rapid growth can also present challenges. New franchisees should investigate how Crave Cookies supports its franchisees during this expansion phase. This includes training, marketing, and supply chain management. Understanding the franchisor's capacity to handle growth is crucial for long-term success.
It would also be prudent for potential franchisees to speak with existing franchisees to gauge their experiences and satisfaction levels. Item 20 provides contact information for current and former franchisees, but also notes that some franchisees may have signed confidentiality clauses restricting their ability to speak freely about their experiences. Despite this, speaking with a range of franchisees can provide valuable insights into the realities of operating a Crave Cookies franchise.