How many franchised Crave Cookies outlets were operating at the start of 2023?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, there were 8 franchised outlets operating at the start of 2023. This information is based on the table outlining the status of franchised outlets from 2021 to 2024. The table also shows that Crave Cookies had no franchised locations at the start of 2021 and 2022.
For a prospective franchisee, this indicates a relatively recent expansion into franchising. The growth from 0 locations in 2021 to 8 at the beginning of 2023, and then to 21 by the end of 2023, demonstrates a rapid growth trajectory for the Crave Cookies franchise system. This could be seen as a positive sign, indicating increasing brand recognition and franchisee interest.
However, it's important to consider that rapid growth can also present challenges. New franchisees should investigate how Crave Cookies manages its growth to ensure adequate support and training are provided. It would be prudent to inquire about the maturity and stability of the supply chain, marketing strategies, and ongoing operational support provided to franchisees as the system expands. Additionally, prospective franchisees should assess whether the existing locations are profitable and well-managed to ensure the franchise system's overall health and sustainability.
It is also important to note that while the FDD provides historical data, future performance may vary. Prospective franchisees should conduct their own due diligence, including speaking with current franchisees, to gain a comprehensive understanding of the opportunities and challenges associated with investing in a Crave Cookies franchise.