How many company-owned Crave Cookies outlets opened in 2021?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, in 2021, there were no company-owned Crave Cookies outlets opened. The number of company-owned outlets remained constant at one. At the start of 2021, there was one company-owned outlet, and by the end of the year, the number remained at one, resulting in a net change of zero.
This indicates that Crave Cookies focused on maintaining its existing company-owned store rather than expanding through company-operated locations during that year. This could be due to various strategic reasons, such as focusing on franchise growth, limited resources, or testing the market before investing in additional company-owned stores.
For a prospective franchisee, this information provides insight into Crave Cookies's growth strategy. The company's focus on franchising rather than company-owned stores might suggest a preference for leveraging franchisee capital and operational expertise for expansion. It is important to note that the FDD covers the period up to 2024, and future strategies may differ.