Who manages the Marketing Fund for Crave Cookies?

According to Crave Cookies's 2025 Franchise Disclosure Document, Crave Cookies Franchising manages the Marketing Fund. The document specifies that Crave Cookies Franchising will use the Marketing Fund for marketing, advertising, and public relations materials, programs, and campaigns, including related overhead.

Expenditures from the Marketing Fund do not need to be proportionate to a franchisee's contributions or provide any direct benefit to the franchisee. The Marketing Fund will be spent at Crave Cookies Franchising's sole discretion, and Crave Cookies Franchising has no fiduciary duty regarding the Marketing Fund.

Crave Cookies Franchising is not obligated to have all Crave Cookies businesses contribute to the Marketing Fund or contribute the same amount or rate as the franchisee. Crave Cookies Franchising will prepare an unaudited annual financial statement of the Marketing Fund within 120 days of the close of Crave Cookies Franchising's fiscal year and will provide the financial statement to the franchisee upon request.