Has Crave Cookies made any agreements with other entities allowing the use of their trademark?

According to Crave Cookies's 2025 Franchise Disclosure Document, Crave Cookies states that they have not made any agreements with other entities that would allow them to use their trademark. This means that Crave Cookies retains exclusive control over the use of its trademark, which is a common practice in franchising to maintain brand consistency and protect brand identity.

Crave Cookies also has a federal registration for their principal trademark. The trademark was registered on January 7, 2025, with the identification number 90553897. This registration provides Crave Cookies with legal benefits and rights, allowing them to challenge any unauthorized use or infringement of their trademark by other entities.

As a Crave Cookies franchisee, you are obligated to notify Crave Cookies of any use of, or claims to, a trademark that is identical or confusingly similar to the trademark licensed to you. However, Crave Cookies is not required to take any action upon notification of such uses or claims. Crave Cookies retains the right to control any administrative proceedings or litigation involving the trademark licensed to you, and they may require you to modify or discontinue using a trademark at your own expense. This highlights the importance of adhering to Crave Cookies's brand standards and trademark usage guidelines to avoid potential conflicts and ensure compliance with the franchise agreement.