How long does Crave Cookies have to respond to a franchisee's request to approve an alternate Input?

According to Crave Cookies's 2025 Franchise Disclosure Document, if a franchisee wants to purchase an alternate Input, they must submit a written request for approval, including any information, specifications, and samples requested by Crave Cookies. Crave Cookies will then provide the franchisee with written notification of the approval or disapproval of the proposed alternate Input within 30 days after receiving the franchisee's request.

This means that a Crave Cookies franchisee is not free to simply switch suppliers or products. They must first seek and receive approval from Crave Cookies for any alternate Input they wish to use. This process ensures that all locations maintain consistent quality and adhere to the brand's standards.

The 30-day response timeframe provides a reasonable window for Crave Cookies to evaluate the proposed alternate Input without unduly delaying the franchisee's operations. However, franchisees should factor this waiting period into their planning when considering a change in Inputs. Franchisees should also be prepared to provide comprehensive documentation and samples to support their request, as this will likely expedite the approval process.