Does Crave Cookies have a list of approved public figures that franchisees can use?

According to Crave Cookies' 2025 Franchise Disclosure Document, Crave Cookies does not provide a list of approved public figures for franchisees to use. However, Crave Cookies occasionally uses public figures and brand influencers to promote their brand. Any official representation by a public figure must receive written approval from Crave Cookies Franchising.

This means that while franchisees cannot simply select from a pre-approved list, they may propose using a specific public figure or brand influencer for their marketing efforts. However, the franchisee must obtain explicit written consent from Crave Cookies before moving forward with any such representation. This approval process allows Crave Cookies to maintain control over its brand image and ensure that any public endorsements align with its overall marketing strategy.

Prospective franchisees should inquire with Crave Cookies about the criteria used to evaluate and approve public figures or brand influencers. Understanding these criteria can help franchisees identify suitable individuals for potential collaborations and increase the likelihood of obtaining approval from Crave Cookies. This also highlights the importance of proactive communication and collaboration with the franchisor regarding marketing and promotional activities.