What kind of service are Crave Cookies franchisees required to ensure their personnel provide?

According to Crave Cookies' 2025 Franchise Disclosure Document, franchisees are required to ensure their personnel provide competent and courteous service to all customers and members of the public. This requirement emphasizes the importance of customer service in the Crave Cookies franchise system.

This means that franchisees must actively train and manage their staff to deliver a high standard of service. This includes being knowledgeable about the products, responding politely to inquiries, and resolving customer issues effectively. Maintaining a positive and welcoming atmosphere is crucial for customer satisfaction and repeat business.

Failing to ensure competent and courteous service could lead to negative customer reviews, decreased sales, and potential damage to the Crave Cookies brand reputation. Franchisees should, therefore, prioritize customer service training and implement procedures to monitor and improve service quality consistently.