What kind of media coverage does Crave Cookies primarily use?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
We will use the Marketing Fund only for marketing and related purposes and costs. Media coverage is primarily local. We use outside vendors and consultants to produce advertising. The 2% of daily gross sales, paid into the marketing fund, is used for your territory and is dedicated entirely to marketing for your location. We are not obligated to spend any amount on advertising in your area or territory.
Your own advertising material. You may use your own advertising or marketing material only with our approval. To obtain our approval, you must submit any proposed advertising or marketing material at least 14 days prior to use. If we do not respond, the material is deemed rejected. If you develop any advertising or marketing materials, we may use those materials for any purpose, without any payment to you.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the company's media coverage is primarily local. Crave Cookies uses outside vendors and consultants to produce advertising materials.
A portion of the franchisee's gross sales, specifically 2%, is allocated to the marketing fund, which is then dedicated entirely to marketing efforts for the franchisee's specific location. However, Crave Cookies is not obligated to spend any specific amount on advertising within the franchisee's area or territory.
Franchisees have the option to create their own advertising materials, but these are subject to approval by Crave Cookies. Proposed advertising or marketing content must be submitted at least 14 days before its intended use. If Crave Cookies does not respond within this timeframe, the material is considered rejected. Crave Cookies retains the right to use any franchisee-developed advertising or marketing materials for any purpose without providing compensation to the franchisee.