What are the key performance indicators (KPIs) tracked in the Crave Cookies table?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
21 | 1 | 1 | 0 | | | 2022 | 1 | 9 | 8 | | | 2023 | 9 | 22 | 13 | | | 2024 | 22 | 37 | 15 | Table 2 Transfers of Outlets from Franchisees to New Owners (other than the Franchisor) For Years 2021 to 2024
| State | Year | Number of Transfers |
|---|---|---|
| Florida | 2021 | 0 |
| 2022 | 0 | |
| 2023 | 0 | |
| 2024 | 1 | |
| Nevada | 2021 | 0 |
| 2022 | 0 | |
| --- | --- | --- |
| 2023 | 0 | |
| 2024 | 5 | |
| Utah |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Item 20 includes several tables that track different aspects of the franchise system's performance. These tables provide an overview of outlet status, transfers, and projected openings. Specifically, Table 1 presents a system-wide outlet summary, Table 3 details the status of franchised outlets, Table 4 covers company-owned outlets, Table 2 tracks outlet transfers, and Table 5 outlines projected openings. These tables offer insight into the growth, stability, and changes within the Crave Cookies franchise network over the years 2021 to 2024.
While the FDD mentions these tables, it does not specify the exact data categories or key performance indicators (KPIs) included in each table. For example, while Table 1 is named "Systemwide Outlet Summary," the FDD excerpt does not describe the specific metrics it uses to summarize outlet performance. Similarly, the descriptions of Tables 2, 3, 4, and 5 only provide general information about their focus (transfers, franchised outlet status, company-owned outlet status and projected openings) without detailing the KPIs used.
Therefore, a prospective Crave Cookies franchisee should ask the franchisor for a detailed breakdown of the data presented in each table. Understanding the specific KPIs—such as gross sales, customer counts, or closure rates—would allow a potential franchisee to more accurately assess the health and potential of the Crave Cookies franchise system. This information is crucial for making an informed investment decision.