What does the initial investment estimate assume regarding a Multi-Unit Development Agreement (MUDA) for Crave Cookies?

According to Crave Cookies's 2025 Franchise Disclosure Document, the initial investment estimate considers specific factors related to a Multi-Unit Development Agreement (MUDA). Note 5 of Item 7 states that the estimated initial investment assumes the franchisee signs a MUDA for three to five franchises. The initial franchise fee for the first unit is included in the "Estimated Initial Investment – Franchise Agreement" table. For the second and each additional franchise, the initial franchise fees are reduced to $26,000. All franchise fees must be paid upon signing the MUDA.

This means that a prospective Crave Cookies franchisee considering a MUDA should be prepared to pay the initial franchise fee for the first location ($39,500) plus $26,000 for each additional location they commit to developing under the agreement (up to a total of five locations). These fees are due upon signing the MUDA, which is a significant upfront investment.

It is important for potential franchisees to carefully consider their financial capacity and development plans before entering into a MUDA with Crave Cookies. While the reduced franchise fees for subsequent units can be beneficial, the upfront payment of all fees represents a substantial financial commitment. Franchisees should also factor in the costs associated with securing locations, build-out, and operations for multiple units simultaneously, as these are not fully detailed within the context of the MUDA assumptions.