What information must the Crave Cookies franchise agreement specify regarding advertising expenses?

According to the 2025 Crave Cookies FDD, in North Dakota, the franchise agreement must not require a franchisee to participate in any advertising or promotional campaigns at an expense to the franchisee that is indeterminate. This means that the advertising expenses that a Crave Cookies franchisee may incur must be clearly defined and not left open-ended or uncertain.

This provision protects franchisees from potentially unlimited or unpredictable advertising costs. By requiring determinate expenses, the franchise agreement ensures that franchisees can accurately budget and plan for their advertising contributions. This helps to prevent financial strain or unexpected costs that could negatively impact the franchisee's business.

For a prospective Crave Cookies franchisee in North Dakota, this means that the franchise agreement should clearly outline all advertising expenses, ensuring they are predictable and not subject to arbitrary increases. Franchisees should carefully review the advertising clauses in the franchise agreement to confirm that all costs are well-defined and reasonable.