What is included in the definition of 'Business' for a Crave Cookies franchise?

According to Crave Cookies's 2025 Franchise Disclosure Document, the term "Business" specifically refers to the Crave Cookies business that the franchisee owns and operates under the Franchise Agreement. This definition is central to understanding the scope and limitations of the franchisee's rights and responsibilities. It clarifies that the agreement pertains specifically to the operation of a Crave Cookies outlet.

This definition is important because it sets the stage for all other terms and conditions outlined in the Franchise Agreement. For example, it establishes that the franchisee's activities must align with the standards and procedures of the Crave Cookies system. It also means that the franchisee's business operations are governed by the agreement, including aspects like approved vendors, marketing, and required products and services.

Prospective franchisees should pay close attention to defined terms like "Business" as they form the foundation of their contractual obligations. Understanding this definition helps clarify the scope of the franchise and the franchisee's role within the Crave Cookies system. This ensures that franchisees are fully aware of what is expected of them and how their business should operate under the terms of the agreement.