Must all improvements to a Crave Cookies franchise conform to Crave Cookies Franchising's System Standards?

According to Crave Cookies' 2025 Franchise Disclosure Document, all improvements to a Crave Cookies franchise must conform to Crave Cookies Franchising's System Standards. This requirement ensures that all franchise locations maintain a consistent brand image and operational standards.

This standardization extends to various aspects of the store's physical setup. The FDD indicates that the leasehold improvements include expenses to conform the approved space to Crave Cookies' specifications for lighting, flooring, mechanical, and electrical systems, plumbing, carpentry, wall and ceiling treatments, exhaust/ventilation systems, storage areas, and signs. Similarly, the furniture, fixtures, and equipment must align with Crave Cookies' standards, covering items like kitchen equipment, utility sinks, counters, shelving, refrigeration, millwork, cabinetry, flooring, chairs, tables, interior design, ovens, warmers, lighting, and interior signage.

Crave Cookies does not mandate the use of an architect for improvement projects unless required by state or local laws. However, franchisees must still ensure that all improvements align with Crave Cookies' System Standards, regardless of whether an architect is involved. This requirement helps maintain uniformity across all Crave Cookies locations, which is a common practice in franchising to ensure brand consistency and customer experience.