If a public figure is used for official representation of Crave Cookies, what is required?

According to Crave Cookies's 2025 Franchise Disclosure Document, while the franchise itself is not named after or endorsed by any public figures, Crave Cookies does occasionally use public figures and brand influencers to promote their brand. If a public figure is used for official representation, it must be approved in writing by Crave Cookies Franchising.

This means that franchisees cannot independently engage public figures to represent the brand without express written consent from the Crave Cookies corporate office. This requirement ensures that all public-facing endorsements align with the brand's overall marketing strategy and image.

For a prospective franchisee, this implies that any desire to leverage a public figure for local marketing would need to go through the franchisor for approval. This protects the brand's reputation and ensures consistency in its public image, but it may also limit a franchisee's autonomy in local marketing efforts.