If a franchisee wants to use a public figure to promote their Crave Cookies franchise, what must they do?

According to Crave Cookies's 2025 Franchise Disclosure Document, if a franchisee wishes to use a public figure to promote their franchise, they must obtain written approval from Crave Cookies Franchising. This requirement ensures that any representation by a public figure aligns with the brand's standards and marketing strategies.

This stipulation is in place because Crave Cookies occasionally uses public figures and brand influencers to promote the brand at the corporate level. By requiring written approval, Crave Cookies maintains control over its brand image and ensures consistency in its marketing efforts. This protects the overall brand reputation and prevents franchisees from engaging in promotional activities that could be detrimental to the brand.

For a prospective Crave Cookies franchisee, this means that any plans to leverage a public figure for local marketing must be vetted and approved by the franchisor. While franchisees have the freedom to develop their own marketing materials, Crave Cookies retains the right to approve these materials to maintain brand consistency and quality. Franchisees should factor this approval process into their marketing timelines and budgets.