When identifying an infraction, what must Crave Cookies Franchising, LLC reference?

According to Crave Cookies' 2025 Franchise Disclosure Document, when issuing an initial written notice of an infraction, Crave Cookies Franchising, LLC must take specific steps to clearly communicate the issue to the franchisee. This process involves three key components. First, Crave Cookies Franchising, LLC must explicitly identify the specific infraction that has occurred. Second, the notice must reference the specific section of the franchise agreement or the Brand Standards and Operations Manual that has been violated. Finally, the notice must indicate the severity level of the infraction, categorizing it as either Mild, Moderate, or Severe.

This structured approach ensures that franchisees receive clear and comprehensive information regarding any identified issues. By referencing the specific section of the franchise agreement or manual, franchisees can easily understand the basis for the infraction and the expected standards. The severity level provides context for the urgency and potential consequences of the infraction, allowing franchisees to prioritize corrective actions effectively.

For a prospective Crave Cookies franchisee, this level of detail in the notification process is beneficial. It promotes transparency and accountability, reducing the potential for misunderstandings or disputes. Franchisees can use this information to promptly address any issues, implement necessary changes, and maintain compliance with Crave Cookies' standards. Understanding the infraction tiers and associated timeframes for correction, as outlined in the FDD and Brand Standards and Operations Manual, is crucial for franchisees to avoid further penalties or escalation.