What is the identification number for the Crave Cookies principal trademark?

According to Crave Cookies's 2025 Franchise Disclosure Document, the identification number for their principal trademark is 90553897. The trademark was registered on January 7, 2025. Crave Cookies indicates that they own the trademark and have a federal registration for it, which provides legal benefits and rights.

For a prospective Crave Cookies franchisee, this means that Crave Cookies has the right to challenge any inappropriate use or infringement of their trademark by another entity. The franchise agreement obligates franchisees to notify Crave Cookies of any identical or confusingly similar trademark uses or claims. However, Crave Cookies is not required to take action upon notification of such uses or claims.

Crave Cookies retains the right to control any administrative proceedings or litigation involving the licensed trademark. Furthermore, Crave Cookies may require franchisees to modify or discontinue using a trademark at the franchisee's expense. Crave Cookies states that they are not aware of any superior prior rights or infringing uses that could materially affect a franchisee's use of the principal trademarks.