For Crave Cookies, what happens after the third infraction of failing to follow the sales script?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
ranchising, LLC will define specific, egregious violations that warrant immediate termination.
- B. Due Process: Crave Cookies Franchising, LLC will ensure a fair process is followed, including providing written notice and an opportunity for the franchisee to respond.
- C. Support for Transition: Crave Cookies Franchising, LLC will offer guidance and support to minimize disruption during the transition period.
**Section 6. INFRACTIONS FOR EACH CATE
Source: Item 23 — RECEIPTS (FDD pages 47–194)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, a franchisee's third infraction for failing to follow the sales script results in a $100 fine and the requirement to submit a comprehensive improvement plan. This falls under the category of mild infractions, which are defined as minor issues that don't significantly impact the brand or customer experience but still need to be addressed.
This policy indicates that Crave Cookies places importance on consistent sales practices across all franchise locations. The initial infractions serve as warnings and opportunities for correction through feedback and review meetings. The third infraction escalates the penalty to a monetary fine, suggesting that Crave Cookies expects franchisees to take corrective action after the initial warnings.
The requirement to submit a comprehensive improvement plan suggests that Crave Cookies wants franchisees to proactively address the root causes of the issue and implement strategies to prevent future occurrences. This approach aims to ensure that franchisees are not only aware of the problem but also actively working to improve their adherence to the sales script. Franchisees should take these infractions seriously to avoid accumulating fines and to maintain brand consistency.
Prospective Crave Cookies franchisees should understand the importance of adhering to the brand's sales script and operational standards. They should be prepared to implement corrective measures promptly upon receiving a notification of an infraction. Understanding the escalation of penalties and the potential financial implications can help franchisees prioritize compliance and maintain a positive relationship with Crave Cookies.