What happens after the second infraction of failing to follow the sales script at a Crave Cookies franchise?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
GREEMENT (LAST RESORT)**
- A. Clear Grounds: Crave Cookies Franchising, LLC will define specific, egregious violations that warrant immediate termination.
- B. Due Process: Crave Cookies Franchising, LLC will ensure a fair process is followed, including providing written notice and an opportunity for the franchisee to respond.
- C. Support for Transition: Crave Cookies Franchising, LLC will offer guidance and support to minimize disruption during the transition period.
**Section 6. INFRACTIONS FOR EACH CATE
Source: Item 23 — RECEIPTS (FDD pages 47–194)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, the penalty for a second infraction of failing to follow the sales script is an official warning and a mandatory review meeting. This falls under the category of mild infractions, which are defined as minor issues that typically do not significantly impact the overall brand or customer experience but still need to be addressed to maintain consistency and quality.
This means that if a Crave Cookies franchisee or their employees fail to follow the prescribed sales script for a second time, Crave Cookies Franchising, LLC will issue an official warning. In addition to the warning, the franchisee will be required to attend a review meeting. The purpose of this meeting is likely to discuss the reasons for not following the sales script, to reinforce the importance of adhering to brand standards, and to develop a plan for improvement.
It is important to note that infractions for moderate issues reset every 60 days, but the FDD does not specify if this applies to mild infractions as well. A prospective franchisee should clarify with Crave Cookies whether mild infractions, such as failure to follow the sales script, also reset after a certain period. Understanding the full scope of the compliance and violation protocols is crucial for maintaining a successful and compliant Crave Cookies franchise.