What happens if a Crave Cookies franchisee slanders or libels Crave Cookies Franchising or its employees?

According to the 2025 Crave Cookies Franchise Disclosure Document, if a franchisee or any owner of the franchise slanders or libels Crave Cookies Franchising or any of its employees, directors, or officers, it constitutes a breach of the franchise agreement. This can lead to termination of the agreement by Crave Cookies Franchising. Slander and libel refer to making false and damaging statements about someone, either verbally (slander) or in writing (libel).

This provision protects Crave Cookies's reputation and the well-being of its personnel. It underscores the importance of maintaining a respectful and professional relationship between the franchisee and the franchisor. Franchisees must ensure that they and their owners avoid making any defamatory statements about Crave Cookies Franchising or its staff.

For a prospective Crave Cookies franchisee, this means being mindful of their communications and public statements related to the franchise. Any form of defamation, whether intentional or unintentional, can have serious repercussions, including the loss of the franchise. Franchisees should address any concerns or grievances through appropriate channels, such as those outlined in the dispute resolution section of the franchise agreement, rather than resorting to public criticism or disparagement.