What happens if a Crave Cookies franchisee loses possession of the Location?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
(v) Franchisee loses possession of the Location;
14.4 Remove Identification. Within 30 days after termination or expiration, Franchisee shall at its own expense "de-identify" the Location so that it no longer contains the Marks, signage, or any trade dress of a Crave Cookies business, to the reasonable satisfaction of Crave Cookies Franchising.
Franchisee shall comply with any reasonable instructions and procedures of Crave
Cookies Franchising for de-identification. If Franchisee fails to do so within 30 days after this Agreement expires or is terminated, Crave Cookies Franchising may enter the Location to remove the Marks and de-identify the Location. In this event, Crave Cookies Franchising will not be charged with trespass nor be accountable or required to pay for any assets removed or altered, or for any damage caused by Crave Cookies Franchising.
- (iii) notify the telephone, internet, email, electronic network, directory, and listing entities of the termination or expiration of Franchisee's right to use any numbers, addresses, domain names, locators, directories and listings associated with any of the Marks, and authorize their transfer to Crave Cookies Franchising or any new franchisee as may be directed by Crave Cookies Franchising, and Franchisee hereby irrevocably appoints Crave Cookies Franchising, with full power of substitution, as its true and lawful attorney-in-fact, which appointment is coupled with an interest; to execute such directions and authorizations as may be necessary or appropriate to accomplish the foregoing; and
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, a franchisee losing possession of their location constitutes a cause for termination of the franchise agreement. Specifically, if a Crave Cookies franchisee loses the rights to occupy and operate from their designated location, Crave Cookies Franchising has grounds to terminate the franchise agreement.
Beyond the termination of the agreement, the franchisee is obligated to "de-identify" the location within 30 days of the termination or expiration of the franchise agreement. This means the franchisee must remove all Crave Cookies branding, signage, and trade dress from the premises to Crave Cookies Franchising's satisfaction. Should the franchisee fail to do so within this timeframe, Crave Cookies Franchising reserves the right to enter the location and remove the branding themselves.
It's important to note that if Crave Cookies Franchising undertakes the de-identification process due to the franchisee's failure to comply, the franchisee will not be compensated for any assets removed or altered, nor will Crave Cookies Franchising be held liable for any damages caused during the process. Additionally, upon termination or expiration, the franchisee must also notify all relevant entities (telephone, internet, email, etc.) of the termination and authorize the transfer of all associated numbers, addresses, domain names, and listings to Crave Cookies Franchising or a new franchisee.