What happens if a Crave Cookies franchisee edits the existing menu for the first time?

Based on the 2025 Crave Cookies Franchise Disclosure Document, the consequences for a franchisee's first offense depend on the severity of the infraction. For a first offense, Crave Cookies Franchising, LLC will issue a verbal or formal written warning, which will be documented in the franchisee's file.

The FDD outlines a process for addressing infractions, beginning with written notice that identifies the specific violation, references the relevant section of the franchise agreement or Brand Standards and Operations Manual, and indicates the severity level (mild, moderate, or severe). The franchisee then has a specified timeframe to correct the issue, with the timeframe varying based on the severity of the infraction. Mild infractions typically allow 7-14 days for correction, moderate infractions 24 hours to 7 days, and severe infractions require immediate to 24-hour correction.

Crave Cookies Franchising, LLC will follow up to verify if the issue has been rectified, potentially through inspection or review of submitted evidence. If the infraction is not corrected within the specified timeframe, penalties will escalate according to the severity tier. For example, a third severe infraction could result in a $5,000 fine and consideration for termination of the franchise agreement. Crave Cookies Franchising, LLC thoroughly documents every step of the process, including warnings, communications, and the franchisee's responses.