Does Crave Cookies guarantee that franchisees will achieve the projected sales revenues?

According to Crave Cookies's 2025 Franchise Disclosure Document, the franchisor does not guarantee that franchisees will achieve the projected sales revenues. The FDD includes an "Admonition/Disclaimer" stating, "Our projected sales revenues, relying on the bases, data selection methodology and assumptions set out above, are only estimates of what we think you may sell. There is no assurance you will do as well. If you rely on these figures, you must accept the risk of not doing as well." This statement appears in both sections discussing the financial performance projection.

Crave Cookies bases its sales projections on the first-year gross sales of a sample of franchised outlets. To be included in the data set, outlets must have completed their first twelve consecutive months of operation between December 5, 2024, and May 5, 2025, operated under the same ownership for that entire period, and occupied trade areas with a population density of at least 1,700 persons per square mile. Of the ten outlets that finished their first year, six met all criteria and were included in the data set. The company removed the highest ($1,285,698) and lowest ($518,996) gross sales figures from the six-outlet data set to reduce the influence of outliers. The remaining four outlets represent the middle sixty-seven percent of the qualifying group, and their results establish the projected range.

The estimated first-year gross sales for a typical Crave Cookies franchised outlet are between $615,000 and $1,254,000. However, Crave Cookies makes it clear that these figures are only estimates and that a franchisee's actual performance may vary. The FDD outlines several assumptions that underlie the projection, including securing a site with comparable population density, operating in compliance with the brand's standards, maintaining standard business hours, experiencing a stable supply chain and labor market, and setting menu prices consistent with system averages. Franchisees should carefully consider these assumptions and the associated risks before investing in a Crave Cookies franchise.

Prospective franchisees should note that Crave Cookies will make available the point-of-sale reports, worksheets, and other information that form the basis for this financial-performance projection upon reasonable request. Reviewing this information and comparing it to their own market research and financial projections is a crucial step in the due diligence process.