What is the full legal name of the Crave Cookies franchisor?

According to the 2025 Crave Cookies Franchise Disclosure Document, the franchisor is Crave Cookies Franchising, LLC. This is explicitly stated in the franchise agreement, which identifies the parties involved in the contract. Specifically, the agreement is between "Crave Cookies Franchising, LLC, a Utah limited liability company ('Crave Cookies Franchising'), and Franchisee".

This information is crucial for prospective franchisees as it clearly identifies the legal entity they are entering into a contractual agreement with. Knowing the franchisor's legal name and business structure (in this case, a Utah limited liability company) is essential for legal and business due diligence. Franchisees need to understand who they can hold accountable and who is responsible for upholding the terms of the franchise agreement.

Furthermore, the FDD also states that if the franchisee is an entity, it cannot use the words "Crave Cookies" or any confusingly similar words in its legal name. This protects the franchisor's brand and prevents potential confusion or conflicts in the marketplace. This restriction ensures that the franchisor maintains control over its brand identity and prevents franchisees from creating separate, potentially competing businesses using similar names.