Does Crave Cookies Franchising have to permit Crave Cookies franchisees to operate social media accounts?

According to Crave Cookies's 2025 Franchise Disclosure Document, Crave Cookies Franchising is not obligated to permit franchisees to operate social media accounts. The document states that Crave Cookies Franchising may operate all social media accounts on behalf of the system, or it may permit franchisees to operate one or more accounts.

However, if Crave Cookies Franchising does allow franchisees to operate social media accounts, the franchisee must adhere to any system standards regarding marketing, advertising, and public relations, including any social media policy that Crave Cookies Franchising prescribes. Furthermore, franchisees must get approval from Crave Cookies Franchising before conducting any marketing, advertising, or public relations activities, including social media marketing or presence.

Crave Cookies Franchising also has the right to use any marketing materials or campaigns developed by or on behalf of the franchisee, granting them an unlimited, perpetual, royalty-free license for such use. This means that while franchisees may have the opportunity to engage in social media marketing, their activities are subject to the franchisor's control and can be used by the franchisor for the benefit of the entire Crave Cookies system.