Can Crave Cookies Franchising operate social media accounts on behalf of the Crave Cookies system?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall not conduct any marketing, advertising, or public relations activities (including in-store marketing materials, websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by Crave Cookies Franchising. Crave Cookies Franchising may (but is not obligated to) operate all "social media" accounts on behalf of the System, or it may permit franchisees to operate one or more accounts. Franchisee must comply with any System Standards regarding marketing, advertising, and public relations, include any social media policy that Crave Cookies Franchising may prescribe. Franchisee shall implement any marketing plans or campaigns determined by Crave Cookies Franchising.
- 9.2 Use by Crave Cookies Franchising. Crave Cookies Franchising may use any marketing materials or campaigns developed by or on behalf of Franchisee, and Franchisee hereby grants an unlimited, perpetual, royalty-free license to Crave Cookies Franchising for such purpose.
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, Crave Cookies Franchising has the option to manage social media accounts for the entire Crave Cookies system. Alternatively, Crave Cookies Franchising may allow individual franchisees to operate their own accounts.
However, franchisees do not have complete autonomy over their social media presence. Any marketing, advertising, or public relations activities, including social media, must be approved by Crave Cookies Franchising. Franchisees must also adhere to any System Standards or social media policies set by Crave Cookies Franchising.
This means that while a franchisee might be allowed to manage a social media account, they must still comply with Crave Cookies Franchising's guidelines and obtain approval for their content. This ensures brand consistency and protects the Crave Cookies brand reputation. Crave Cookies Franchising also has the right to use any marketing materials developed by a franchisee, further emphasizing the franchisor's control over marketing and branding.