Can Crave Cookies Franchising operate businesses under a different brand name anywhere?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Crave Cookies Franchising retains the right to:
- (i) establish and license others to establish and operate Crave Cookies businesses outside the Territory, notwithstanding their proximity to the Territory or their impact on the Business;
- (ii) establish and license others to establish and operate Crave Cookies Franchising, LLC businesses in Limited Access Venues inside the Territory;
- (iii) operate and license others to operate businesses anywhere that do not operate under the Crave Cookies brand name; and
- (iv) sell and license others to sell products and services in the Territory through channels of distribution (including the internet) other than Crave Cookies outlets.
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to the 2025 Crave Cookies Franchise Disclosure Document, Crave Cookies Franchising retains specific rights regarding the establishment and operation of businesses. Crave Cookies Franchising has the right to operate and license others to operate businesses anywhere that do not operate under the Crave Cookies brand name.
This means that while franchisees are granted the right to operate a Crave Cookies business at a specific location and within a protected territory, Crave Cookies Franchising maintains the flexibility to engage in other business ventures under different brand names without geographical restrictions. This could include establishing entirely new concepts or investing in existing businesses that do not compete directly under the Crave Cookies brand.
For a prospective franchisee, this clause indicates that Crave Cookies Franchising could potentially operate or license businesses that might indirectly compete with a franchisee's Crave Cookies location, provided they do not use the Crave Cookies brand. Franchisees should be aware that the franchisor's business activities are not limited solely to the Crave Cookies brand, and they may want to inquire about the franchisor's long-term strategies and potential diversification plans to better understand the competitive landscape.