When was Crave Cookies Franchising, LLC formed and when did it begin offering franchises?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
We are a Utah limited liability company. We were formed on 2/15/2021 and on that date began offering franchises to provide fresh baked cookies and mixed sodas under the trade name Crave Cookies.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 8–10)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, Crave Cookies Franchising, LLC was formed on February 15, 2021. The FDD further states that the company began offering franchises on that same date, February 15, 2021. These franchises allow franchisees to operate retail bakeries specializing in fresh baked cookies and mixed sodas under the Crave Cookies trade name.
For a prospective franchisee, this information establishes the relative newness of the Crave Cookies franchise system. While the affiliate, Crave Cookies, LLC, has operated in Holladay, Utah since May 2019, the franchising entity is newer. This could mean that systems and support are still being developed and refined, which is not uncommon for newer franchise brands.
It would be prudent for potential franchisees to investigate the performance and maturity of the existing franchise locations and to speak with current franchisees about their experiences with the support and training provided by Crave Cookies Franchising, LLC. Understanding the evolution of the franchise system and the support infrastructure will be crucial in assessing the risks and opportunities associated with investing in a Crave Cookies franchise.