Can Crave Cookies Franchising, LLC estimate the earnings of any particular franchise?

According to Crave Cookies's 2025 Franchise Disclosure Document, Crave Cookies Franchising, LLC does not provide estimates regarding the potential financial performance of individual franchise locations. The FDD explicitly states that the company refrains from furnishing any oral or written information concerning actual or potential sales, costs, income, or profits. This policy extends to both the franchisor and its salespersons, ensuring that no earnings claims are made during the franchise sales process.

This lack of earnings claims is a common practice in franchising, as actual results can vary significantly from one unit to another due to factors such as location, management skills, local market conditions, and operating costs. Crave Cookies emphasizes that it cannot predict the financial outcome for any specific franchise, highlighting the inherent risks and uncertainties involved in business ownership. Prospective franchisees should not rely on any representations about potential earnings made by the franchisor or its representatives.

Given this policy, it is crucial for potential Crave Cookies franchisees to conduct their own independent financial analysis and due diligence. This includes researching the local market, assessing potential operating costs, and developing a comprehensive business plan. Consulting with financial advisors, accountants, and experienced franchisees can provide valuable insights and help in making informed decisions about the investment. By taking a proactive approach to financial planning, franchisees can better understand the potential risks and rewards associated with owning a Crave Cookies franchise.