Does Crave Cookies Franchising license the business data back to the franchisee?

According to Crave Cookies's 2025 Franchise Disclosure Document, all customer data and other non-public data generated by the franchisee's Crave Cookies business is considered confidential information and is exclusively owned by Crave Cookies Franchising. However, Crave Cookies Franchising licenses this data back to the franchisee without charge. This license is specifically for the franchisee's use in connection with operating their Crave Cookies business and is valid for the term of the Franchise Agreement.

This arrangement means that while the franchisee generates valuable business data through their daily operations, Crave Cookies retains ownership of that data. The franchisee is permitted to use the data to manage and improve their local business. This could include analyzing customer preferences, tracking sales trends, and optimizing marketing efforts within their territory.

However, the franchisee's right to use this data is contingent upon maintaining an active Franchise Agreement. Once the agreement expires or is terminated, the franchisee's license to use the data also ends. This underscores the importance of understanding the terms and conditions of the Franchise Agreement, as it dictates the franchisee's rights and responsibilities regarding business data generated by their Crave Cookies outlet.