Does Crave Cookies Franchising accept responsibility for the performance of the franchisee's Crave Cookies business?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
(iii) Crave Cookies Franchising's advice regarding or acceptance of a site is not a representation or warranty that the Business will be successful, and Crave Cookies Franchising has no liability to Franchisee with respect to the location of the Business.
(2) Franchisee understands the success or failure of the Business will depend in large part upon Franchisee's skills, abilities and efforts and those of the persons Franchisee employs, as well as many factors beyond Franchisee's control such as weather, competition, interest rates, the economy, inflation, labor and supply costs, lease terms, and the marketplace.
(5) That no person acting on Crave Cookies Franchising's behalf made any statement or promise regarding the actual, average or projected profits or earnings, the likelihood of success, the amount of money Franchisee may earn, or the total amount of revenue a Crave Cookies franchise will generate, that is not in the Disclosure Document or that is contrary to, or different from, the information in the Disclosure Document.
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees acknowledge that the success or failure of their Crave Cookies business largely depends on their own skills, abilities, and efforts, as well as various external factors beyond their control. These external factors include weather, competition, interest rates, the economy, inflation, labor and supply costs, lease terms, and the marketplace. This indicates that Crave Cookies Franchising does not assume responsibility for the overall performance of the franchisee's business.
The FDD also states that Crave Cookies Franchising's advice regarding or acceptance of a site is not a representation or warranty that the business will be successful. Crave Cookies Franchising explicitly states it has no liability to the franchisee with respect to the location of the business. This reinforces the understanding that franchisees bear the primary responsibility for their business's success.
Furthermore, the agreement stipulates that no person acting on behalf of Crave Cookies Franchising has made any statements or promises regarding actual, average, or projected profits or earnings, the likelihood of success, the amount of money a franchisee may earn, or the total revenue a Crave Cookies franchise will generate, unless such information is explicitly included in the Disclosure Document. This underscores the importance of relying solely on the documented information provided by Crave Cookies Franchising and acknowledging that the franchisee's performance is not guaranteed by the franchisor.