Are Crave Cookies franchisees required to purchase tumblers from Crave Cookies, LLC?

According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees are required to purchase certain items, including tumblers, from Crave Cookies, LLC. Specifically, franchisees must purchase proprietary boxes, shirts, tumblers, gift cards, and all other Crave merchandise directly from Crave Cookies, LLC. This requirement ensures brand consistency and quality control across all franchise locations.

The FDD also states that purchasing these products and services from Crave Cookies, LLC is both exclusive and mandatory. This means franchisees cannot seek alternative suppliers for these specific items. Crave Cookies officers do not own an interest in any suppliers outside of the requirement to purchase the proprietary boxes and other merchandise from Crave Cookies Franchising, LLC.

While franchisees are generally required to purchase many items from approved suppliers, there is a process for requesting approval of alternative suppliers. If a franchisee wants to use a supplier not already on the approved list, they must submit a written request for approval. Crave Cookies will then evaluate the supplier based on criteria such as capacity, quality, financial stability, reputation, and reliability. Crave Cookies will provide written notification of approval or disapproval within 30 days of the request. However, for proprietary items like tumblers and branded merchandise, this alternative supplier option does not apply, as these must be purchased directly from Crave Cookies, LLC.