Are Crave Cookies franchisees required to purchase shirts from Crave Cookies, LLC?

According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees are required to purchase shirts and other merchandise from Crave Cookies, LLC. Specifically, franchisees must purchase proprietary boxes, shirts, tumblers, gift cards, and all other Crave merchandise directly from Crave Cookies, LLC. This requirement ensures brand consistency and quality control across all franchise locations.

This mandatory purchasing arrangement means that franchisees cannot source these items from alternative suppliers, even if they find a cheaper option. Crave Cookies maintains exclusive control over the supply of these branded items. While franchisees can request approval for alternative suppliers for other goods, this option does not extend to proprietary boxes and branded merchandise like shirts, which must be purchased directly from Crave Cookies, LLC.

Crave Cookies benefits financially from these required purchases. In the prior fiscal year, Crave Cookies's revenue from all required purchases and leases of products and services by franchisees totaled $632,828, out of a total revenue of $2,413,050. This indicates that a significant portion of Crave Cookies's income is derived from these mandatory franchisee purchases. Prospective franchisees should consider this when evaluating the overall cost of operating a Crave Cookies franchise.