Are Crave Cookies franchisees required to purchase gift cards from Crave Cookies, LLC?

According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees are required to purchase gift cards from Crave Cookies, LLC. Specifically, franchisees must purchase proprietary boxes, shirts, tumblers, gift cards, and all other Crave merchandise directly from Crave Cookies, LLC. This requirement ensures brand consistency and quality control across all franchise locations.

The FDD also states that purchasing products and services from Crave Cookies is exclusive and mandatory. This means franchisees cannot source these items from alternative suppliers. Crave Cookies retains the right to be the sole supplier of goods and services. In the prior fiscal year, Crave Cookies's revenue from all required purchases and leases of products and services by franchisees was $632,828, out of a total revenue of $2,413,050.

While franchisees can request approval for alternative suppliers for other items, the requirement to purchase specific branded merchandise like gift cards directly from Crave Cookies is non-negotiable. This arrangement allows Crave Cookies to maintain standards and potentially generate additional revenue through these mandatory purchases. Franchisees should factor these required purchases into their operating cost projections.