Can a Crave Cookies franchisee use assets of the Business for any purpose other than the Business?

According to Crave Cookies's 2025 Franchise Disclosure Document, a franchisee is explicitly prohibited from using the business's assets for any purpose other than operating the Crave Cookies business. This restriction ensures that all resources are dedicated to the success and growth of the franchise, preventing any diversion of assets for personal or unrelated business activities.

This requirement is fairly standard in franchising, as franchisors want to ensure brand consistency and protect their trademarks. By preventing franchisees from using business assets for other purposes, Crave Cookies aims to maintain control over how the franchise operates and safeguard the brand's reputation.

Furthermore, if the franchisee is an entity, that entity is not allowed to own or operate any other business besides the Crave Cookies franchise. This prevents conflicts of interest and ensures the franchisee's full attention is dedicated to the Crave Cookies business. This measure is in place to protect the franchisor's interests and maintain the integrity of the Crave Cookies brand.